3 What forms of consumer research could Procter & Gamble use to facilitate new product innovation and
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3 What forms of consumer research could Procter
& Gamble use to facilitate new product innovation and how should the information be used?
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Marketing Strategy And Competitive Positioning
ISBN: 9780273706977
4th Edition
Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud
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