3 Virgin is an idiosyncratic company that has jumped in and out of many markets. What guide...
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3 Virgin is an idiosyncratic company that has jumped in and out of many markets. What guide does the Advantage Matrix give in understanding the markets Virgin has entered (vodka, cola, insurance), those it has left (record production, mortgages, small record stores) and those where it remains (airlines, mobile phones)?
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Marketing Strategy And Competitive Positioning
ISBN: 9780273706977
4th Edition
Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud
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