3. Which role should marketing managers play in helping to formulate business-level (SBU) strategies in a large
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3. Which role should marketing managers play in helping to formulate business-level (SBU) strategies in a large diversified firm such as General Motors? What kinds of information are marketers best able to provide as a basis for planning? Which issues or elements of business-level strategy can such information help to resolve?
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Related Book For 
Marketing Strategy A Decision Focused Approach
ISBN: 9780073381152
7th Edition
Authors: Orville Walker, John Mullins
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