6-1 Explain how the market structure and demand differ for business markets compared to consumer markets. (AACSB:
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6-1 Explain how the market structure and demand differ for business markets compared to consumer markets.
(AACSB: Communication; Reflective thinking)
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Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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