6-1 Explain how the market structure and demand differ for business markets compared to consumer markets. (AACSB:

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6-1 Explain how the market structure and demand differ for business markets compared to consumer markets.

(AACSB: Communication; Reflective thinking)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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