6-9 Research mobile procurement and discuss the roles in the buying centre that are impacted most by

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6-9 Research mobile procurement and discuss the roles in the buying centre that are impacted most by this technology.

(AACSB: Communication; Reflective thinking)


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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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