8-7 A products package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality and marketing.
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8-7 A product’s package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality and marketing. Research ‘packaging awards’ and develop a presentation analysing an award-winning product packaging effort. Describe the organisation hosting the award competition, the criteria for selecting winners, and one of the award-winning packages.
(AACSB: Communication; Use of IT)
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Related Book For
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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