8-7 A products package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality and marketing.

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8-7 A product’s package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality and marketing. Research ‘packaging awards’ and develop a presentation analysing an award-winning product packaging effort. Describe the organisation hosting the award competition, the criteria for selecting winners, and one of the award-winning packages.

(AACSB: Communication; Use of IT)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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