Conduct an interview with the marketing department of a local sports organization and discuss the role of

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Conduct an interview with the marketing department of a local sports organization and discuss the role of each of the promotional tools in the organization’s promotion mix. In addition, ask about their promotional budgeting process.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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