Define experiential marketing and its use.

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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Define experiential marketing and its use.

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Experiential marketing also known as engagement marketing is a strategy that directly engages consum...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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