To be a successful member of an IMC campaign, guerrilla marketing must accomplish four specific things. What
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To be a successful member of an IMC campaign, guerrilla marketing must accomplish four specific things. What are they? Define and explain each.
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Integrated Marketing Communications IMC is a strategic approach that organizations use to deliver a consistent concise clear and compelling message ab...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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