To be a successful member of an IMC campaign, guerrilla marketing must accomplish four specific things. What

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To be a successful member of an IMC campaign, guerrilla marketing must accomplish four specific things. What are they? Define and explain each.

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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To be a successful member of an IMC campaign, guerrilla marketing must accomplish four specific things. What

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Integrated Marketing Communications IMC is a strategic approach that organizations use to deliver a consistent concise clear and compelling message ab...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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