What are some of the more commonly used forms of guerrilla marketing?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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To be a successful member of an IMC campaign, guerrilla marketing must accomplish four specific things. What are they? Define and explain each.
If guerrilla marketing is not used to immediately encourage a sale or passively tell a story, what is it used for?
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What are some of the more commonly used forms of guerrilla marketing?

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Guerrilla marketing is a form of advertising strategy where a company or organization uses unconventional and surprising interactions to promote a pro...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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