Define repositioning and explain under what circumstances a brand might be repositioned.

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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Define repositioning and explain under what circumstances a brand might be repositioned.

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Repositioning refers to the strategy of changing the markets perception of a brand or product It involves altering the existing brand image or status ...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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