According to Luc Dupont, there are seven different ways to position a brand. Define and explain each.

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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According to Luc Dupont, there are seven different ways to position a brand. Define and explain each.

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Luc Dupont a professor of marketing communication details seven effective ways to position a brand in a marketplace Here are those seven positioning s...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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