Why is understanding positioning important to the entire advertising team? What questions need to be asked, and
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Why is understanding positioning important to the entire advertising team? What questions need to be asked, and why?
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Positioning in advertising refers to the process of establishing the identity or place of a product or a brand within the mind of consumers It helps t...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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