Define what a creative brief is and how it is developed and used.
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Define what a creative brief is and how it is developed and used.
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A creative brief is a strategic plan or document that outlines the key elements of a creative project It is typically used in advertising marketing de...View the full answer
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Muhammad Salman Alvi
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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