Define sports marketing and discuss how sports are related to entertainment.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:00 AM

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Define sports marketing and discuss how sports are related to entertainment.

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Sports marketing refers to the activities and strategies used to promote and sell sportsrelated products services events or teams It involves the appl...View the full answer

Sports Marketing A Strategic Perspective

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