What is a marketing orientation, and how do sports organizations practice a marketing orientation?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:00 AM

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What is a marketing orientation, and how do sports organizations practice a marketing orientation?

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A marketing orientation is a business approach focused on identifying and satisfying the needs and wants of customers through effective marketing stra...View the full answer

Sports Marketing A Strategic Perspective

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