Define the diffusion of innovations. What are the different types of adopters for innovations? Describe the characteristics
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Define the diffusion of innovations.
What are the different types of adopters for innovations? Describe the characteristics of each type of adopter.
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The diffusion of innovations is a theory that explains how new ideas products or technologies spread and are adopted within a population or social system over time Developed by sociologist Everett Rog...View the full answer
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Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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