Define the source of a sports marketing message and provide some examples of effective sources. What is
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Define the source of a sports marketing message and provide some examples of effective sources.
What is source credibility? What are the two components of source credibility?
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The source of a sports marketing message refers to the entity or individual responsible for creating endorsing or disseminating the message to the target audience The source plays a crucial role in sh...View the full answer
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Related Book For 
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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