Describe the three broad objectives of any type of promotion. What is the hierarchy of effect, and

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Describe the three broad objectives of any type of promotion. What is the hierarchy of effect, and how is this concept related to promotional objectives?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:01 AM

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Describe the three broad objectives of any type of promotion. What is the hierarchy of effect, and

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Promotion in marketing serves three broad objectives Informing The first objective is to inform potential customers about the product or service being offered This involves providing relevant informat...View the full answer

Sports Marketing A Strategic Perspective

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