Describe the various levels of the sponsorship pyramid. What is the Sports Event Pyramid used for, and
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Describe the various levels of the sponsorship pyramid. What is the Sports Event Pyramid used for, and what are some potential problems with the pyramid?
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The sponsorship pyramid is a conceptual framework used to illustrate the hierarchy of sponsorship levels and the corresponding benefits offered to sponsors In the context of sports sponsorship the pyr...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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