Develop a survey instrument to measure attitudes toward jogging. Have 10 people complete the survey and then

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Develop a survey instrument to measure attitudes toward jogging.

Have 10 people complete the survey and then report your findings. How could these findings be used by your local running club to increase membership (suggest specific strategies)? Are attitudes and behaviors related?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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