Interview five children (between the ages of eight and 12) to determine what role the family and

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Interview five children (between the ages of eight and 12) to determine what role the family and other reference group influences have had on their decision to participate in sports. Suggest promotions for children based on your findings.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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