During general aviation's boom days of the 1960s and 1970s, flight schools prospered, helped by the Veterans Administration's encouragement of aviation careers for vets and a growing economy. Affordable two- and fourplace GA aircraft were being built and sold in record numbers, and the number of student pilots closely followed changes in the level of economic activity.

1 . Why do you think the flight instructors feel the way they do? What might be done to activate their interest and get them involved in Kligfeld's plans?
2. Formulate a response for Tom Correa to Joanne Calabrese regarding the participation of his instructors in the marketing game plan.
3. Is a separate marketing person really needed or could this function be handled by Calabrese or Correa?