How does public relations employ a two-way dialogue with consumers? Why is this so important?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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How does public relations employ a two-way dialogue with consumers? Why is this so important?

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Public relations PR uses a twoway communication model to build relationships and dialogue with consumers This model unlike the old oneway broadcasting ...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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