In your own words, what is marketing and what does it seek to accomplish? How well

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• In your own words, what is marketing and what does it seek to accomplish?


How well does Ford manage its relationships with customers? What CRM strategy does it use? Compare the relationship management strategies of Tesco and Asda.



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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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