In your own words, what is marketing and what does it seek to accomplish? How well
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• In your own words, what is marketing and what does it seek to accomplish?
How well does Ford manage its relationships with customers? What CRM strategy does it use? Compare the relationship management strategies of Tesco and Asda.
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Related Book For
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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