Jim Young had nursed his Personal Aviation Services, Inc. to a healthy fifth birthday at a large

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Jim Young had nursed his Personal Aviation Services, Inc. to a healthy fifth birthday at a large midwest airport, and was expanding into a full-service FBO. But to continue growing, he needed to stand out more—to be a place that people would recognize and go to instantly. He was seriously considering the possibility of acquiring a franchise with one of the new national aviation service chains.

1. Do you foresee the continued growth of franchise FBOs? Why?
2. What recommendation would you give to Jim Young?

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