Howard Sellinger, senior vice president of marketing for one of the large general aviation aircraft manufacturers, had
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Howard Sellinger, senior vice president of marketing for one of the large general aviation aircraft manufacturers, had just delivered a speech before a convention of pilots. Sellinger's speech, to a group of nearly 200 people, was
"The Bright Side of the Marketplace for General Aviation Aircraft" and dealt with the economy in the next several years and things the light aircraft manufacturers were doing to provide better aircraft to meet the needs of the business community.
1. Do you agree with the critic's appraisal of the personal market? Why or why not?
2. What should Sellinger say in his rebuttal to the critic's charges?
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Related Book For
General Aviation Marketing And Management
ISBN: 9780894648847
1st Edition
Authors: Bruce D. Wells, Alexander T.; Chadbourne
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