Objective 2 Discuss how channel members interact and how they organise to perform the work of the

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➤ Objective 2 Discuss how channel members interact and how they organise to perform the work of the channel.

Channel behaviour and organisation (pp. 345–351)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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