Objective 2 Identify the major factors that influence business buyer behaviour. Business buyer behaviour (pp. 172176)

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➤ Objective 2 Identify the major factors that influence business buyer behaviour.

Business buyer behaviour (pp. 172–176)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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