Objective 5 Discuss the nature and importance of marketing logistics and integrated supply chain management. Marketing logistics

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➤ Objective 5 Discuss the nature and importance of marketing logistics and integrated supply chain management.

Marketing logistics and supply chain management

(pp. 358–365)


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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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