Objective 4 Explain how companies select, motivate and evaluate channel members. Channel management decisions (pp. 356357) Public
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➤ Objective 4 Explain how companies select, motivate and evaluate channel members.
Channel management decisions (pp. 356–357)
Public policy and distribution decisions (pp. 357–358)
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Related Book For 
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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