Objective 3 Identify the major channel alternatives open to a company. Channel design decisions (pp. 351356)

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➤ Objective 3 Identify the major channel alternatives open to a company.

Channel design decisions (pp. 351–356)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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Question Posted: Oct 15, 2024 06:00 AM

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Objective 3 Identify the major channel alternatives open to a company. Channel design decisions (pp. 351356)
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Objective 2 Discuss how channel members interact and how they organise to perform the work of the channel. Channel behaviour and organisation (pp. 345351)
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Objective 3 Identify the major channel alternatives open to a company. Channel design decisions (pp. 351356)

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Marketing An Introduction

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