What are the strategic uses of alternative media in an IMC campaign?
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What are the strategic uses of alternative media in an IMC campaign?
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Integrated Marketing Communication IMC is a model that combines various marketing strategies to create a unified seamless experience for consumers It ...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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