What is the difference between a unique selling proposition (USP) and a big idea? When should each

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What is the difference between a unique selling proposition (USP) and a big idea? When should each be used?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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What is the difference between a unique selling proposition (USP) and a big idea? When should each

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A Unique Selling Proposition USP and a Big Idea are both essential elements in marketing However they serve distinct roles and are used under differen...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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