How does the creative team use the creative brief? Explain in detail.

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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How does the creative team use the creative brief? Explain in detail.

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A creative brief is a crucial document used by the creative team in any advertising marketing or design project It serves as the guiding light for cre...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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