What is the most distinctive characteristic of sales promotion compared to public relations, advertising, and direct marketing?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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What is the most distinctive characteristic of sales promotion compared to public relations, advertising, and direct marketing?

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Sales promotion is distinct from public relations advertising and direct marketing in several ways b...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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