Like direct marketing, sales promotion has a very diverse array of contact vehicles. What are some of
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Like direct marketing, sales promotion has a very diverse array of contact vehicles. What are some of the most common and how can they each help to visually and verbally express the key consumer benefit?
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Sales promotion involves shortterm incentives to encourage the purchase or sale of a product or service Below I illustrate some of the most common con...View the full answer
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Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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