What is the role of the visual and verbal message throughout the varied media vehicles in an
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What is the role of the visual and verbal message throughout the varied media vehicles in an IMC campaign?
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Integrated Marketing Communication IMC is a strategy that integrates various forms of marketing comm...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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