How does direct marketing help an IMC campaign be more consumer focused?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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How does direct marketing help an IMC campaign be more consumer focused?

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Direct Marketing is an advertising strategy that involves reaching out to potential customers directly through a variety of channels such as mail emai...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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