Why are direct marketing methods more expensive than traditional methods but still considered a viable media choice?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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When used in an IMC campaign, direct marketings goal may not be to make a sale. So what role(s) might it play?
How are direct marketing methods different from traditional advertising methods?
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Why are direct marketing methods more expensive than traditional methods but still considered a viable media choice?

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Direct marketing methods or digital marketing methods which include SEO email marketing social media marketing content marketing etc are often more ex...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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