1 A core competency should be difficult for competitors to copy. If competitors can easily copy it,...

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1 A core competency should be difficult for competitors to copy. If competitors can easily copy it, it isn’t core to the organisation – it is common to all organisations.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 10:01 AM

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1 A core competency should be difficult for competitors to copy. If competitors can easily copy it,...

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Marketing Planning: Strategy, Environment And Context

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