1 Develop an understanding of the various customers in the whole market. It is rarely possible to...
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1 Develop an understanding of the various customers in the whole market. It is rarely possible to have a perfect knowledge of everyone’s needs, but the greater one’s knowledge, the better the chances of finding a previously unidentified segment.
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Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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