2 Operations. This would include the type of technology used, the level of use of the products...
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2 Operations. This would include the type of technology used, the level of use of the products on offer (heavy, medium, light, etc.) and whether the firm has centralised or decentralised purchasing.
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Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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