3 Corporate-level competencies arise from the corporate culture. They relate to the ability of the organisation as
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3 Corporate-level competencies arise from the corporate culture. They relate to the ability of the organisation as a whole to carry out the necessary tasks, and may relate to the degree to which the company learns as a whole (rather than relying on individual memory).
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Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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