3 Manifested values and the organisational culture. The organisational culture is the product of the people who
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3 Manifested values and the organisational culture. The organisational culture is the product of the people who work within it. Again, this cannot be directly changed by management, even though changes can be fostered. If staff are not prepared to accede to management plans to change the culture, they will not go along with it.
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Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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