3 Organisational changes away from strategic business units and towards a more overarching strategic architecture. This would
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3 Organisational changes away from strategic business units and towards a more overarching strategic architecture. This would mean that the organisation would tend to use the core competencies to drive everything within the organisation, rather than letting it sit in a subdivision or department.
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Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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