2 Divestment of non-core businesses and brands, accompanied by their sale to companies whose core competencies relate
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2 Divestment of non-core businesses and brands, accompanied by their sale to companies whose core competencies relate better to those businesses and brands.
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Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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