4 How does the market-driving philosophy relate to the resource-based view of the organisation? ...

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4 How does the market-driving philosophy relate to the resource-based view of the organisation?

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 05:00 AM

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4 How does the market-driving philosophy relate to the resource-based view of the organisation? ...

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Marketing Planning: Strategy, Environment And Context

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