5 Experientals. These people seek out new experiences, so are customers for travel, concerts, unusual foods, experiential
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5 Experientals. These people seek out new experiences, so are customers for travel, concerts, unusual foods, experiential gifts such as hot-air balloon flights or Formula One driving experiences, and adventurous pursuits such as climbing and windsurfing.
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Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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