Explain why a marketing audit might be desirable, even in a well-run company. Who or what kind
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The need for marketing audits seems to be growing now that product life cycles are accelerating and ...View the full answer
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JAPHETH KOGEI
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Related Book For 
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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